we may just have the grass is greener bias but to us, while the views were still wonderful, the view looking to Oia along the path is a little nicer than the view looking towards Fira. As Fira is at a higher elevation than Oia, the walk is likely a little easier as well with less climbing.
Is there more to do in Fira or Oia?
For photography – I think Oia offers more interesting angles and scenery for photography. For people who want to explore by bus – Fira is where all the buses depart and return, hence, way more practical. For shopping and nightlife – Fira. To join organized tours and activities – Both are included in pick up routes.
Is it easier to walk from Fira to Oia or Oia to Fira?
Is shopping better in Fira or Oia?
There's plenty of shopping in both Fira and Oia, but Fira has more shops and more variety in the winding streets inland from the caldera. Though Oia has less shopping overall, the shops here tend to be more high-end. Most luxury shops are lined up along Oia's wide, marble, pedestrian path.
Can you walk between Fira and Oia?
The hiking trail from Fira to Oia is just under 10.5km (6.5 miles). Part of the path is similar to a sidewalk, parts are cobblestone, and parts are a dirt path. There is a good climb in both directions.