Components of a Destination Management plan
- Define the destination. Defining the destination is important when multiple stakeholders with various perspectives are involved. …
- Define the vision. …
- Data, research and analysis. …
- Strategic fit. …
- Brand positioning. …
- Target markets. …
- Experience and product development (Attractions) …
- Access.
What is destination management framework?
The DMF is a coordinated approach to manage the elements that make up a destination – its attractions, values, the people, infrastructure, access and how the place is marketed.