Grab started out as a taxi-hailing app, and has extended its products to include ride-hailing, food, grocery and package delivery, and financial services. The Grab app assigns taxis and private hire cars to nearby commuters through a location-sharing system.
What kind of company is Grab?
mobile technology companyGrab Holdings Ltd (Grab) is a mobile technology company that offers ride-hailing, food delivery, and digital payment solutions. The company provides users rides by driver-partners over multiple mobility options.
What is Grab model?
Grab is a digital aggregator that connects users and service providers. Grab was first founded as an on-demand cab business. The app connects the drivers and passengers within an app. As the users spend, Grab will obtain their percentage of the profit besides the expenditure of the trip and driver's fees.
Who is behind Grab?
(To receive weekly emails of conversations with the world's top CEOs and decisionmakers, click here.) When Anthony Tan and Tan Hooi Ling co-founded Grab in 2012, they aimed to offer a safer alternative to taxis in Malaysia with what started as a ride-hailing app.
What is Grab vision?
What is the brand promise of Grab?
It underscores our brand promises: To provide the freedom to get to your destination safely and conveniently; the freedom to choose the best transport option for you; the freedom to pursue a rewarding livelihood. The new logo was designed with freedom at its core.
How does grabs business model work?
Grab is a digital aggregator that connects users and service providers. Grab was first founded as an on-demand cab business. The app connects the drivers and passengers within an app. As the users spend, Grab will obtain their percentage of the profit besides the expenditure of the trip and driver's fees.
Who are the biggest shareholders of Grab?
Largest shareholders include Sb Investment Advisers (uk) Ltd, Capital Research Global Investors, MUFG Bank, Ltd., BlackRock Inc., Hanwha Asset Management Co., Ltd., Invesco Ltd., State Street Corp, Tiger Global Management Llc, Fullerton Fund Management Co Ltd, and Coronation Fund Managers Ltd. .
What is the brand promise and purpose?
Put simply, a brand purpose is the “why.” It articulates why a company exists for external audiences like customers, society, or the even the world. Think of EY's “building a better working world.” A brand promise is an experience or value that a customer can expect to have at each of a brand's touchpoints.
What are the top 3 brand promises?
We've listed our favorite one close to the end.
- Walmart – "Save Money. …
- Coca-Cola – "Refresh the World in Mind, Body, and Spirit, and Inspire Moments of Optimism; to Create Value and Make a Difference" …
- Nike – "To Bring Inspiration and Innovation to Every Athlete in the World" …
- Gatorade – “Sweat It to Get It”