How do EasyJet attract customers?

Strengths. Some strengths of EasyJet as a company include: Low-cost business model: EasyJet's low-cost business model offers affordable airfares to a wide range of travelers. This has helped the airline attract a large customer base, particularly among budget-conscious travelers.

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What is the differentiation strategy of EasyJet?

What is the differentiation strategy of EasyJet? Proposing very low fares is part of the strategy of differentiation, with the "low cost, no frills" strategy that we mentioned before. Besides, easyJet also tries to differentiate itself on the operational side of the company and on the service quality.

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How has technology helped easyJet?

The Mobile Host function on our mobile app is helping to make our passengers' journeys even easier. It combines live data from the airports information systems, together with a passenger's booking details, location and flight time. The result is personalised instructions and updates for passengers during their journey.

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What is the most successful airlines?

Delta Air Lines is the largest by revenue, assets value and market capitalization. American Airlines Group is the largest by number of employees.

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Who is easyJet’s main competitor?

easyJet's competitors and similar companies include Ryanair, Flybe, Vueling Airlines, Wizz Air, Norwegian Air Shuttle and Pegasus Airlines. easyJet is a low-cost passenger airline. Ryanair is an airline low-cost carrier that provides scheduled-passenger airline services. The fastest way from A to Flybe.

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How did easyJet become successful?

How is easyJet innovative?

Paperless aircraftWe are one of the first airlines to use this type of device in all phases of flight and on the ground. By replacing heavy printed log books we have removed 27Kg of paper per aircraft per flight, equating to a reduction of over 20,000 tonnes of CO2 emission per year.

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How profitable is easyJet?

easyJet expects its FY23 Group headline profit before tax to be between £440 million and £460 million with easyJet holidays contributing around £120 million.

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Why are easyJet unique?

We are a low-cost European point-to-point airline. We use our cost advantage, operational efficiency and leading positions in primary airports to deliver low fares, seamlessly connecting Europe with the warmest welcome in the sky.

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What is the most profitable European airline?

In 2022, despite difficult years due to the coronavirus pandemic, the German airline, Lufthansa Group generated over 35 billion U.S. dollars in revenue. In that same year, Air France – KLM followed the Lufthansa Group with approximately 28.3 billion U.S. dollars.

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Why did EasyJet choose Airbus?

EasyJet now operates an all-Airbus fleet, and discount carriers generally prefer to operate planes from one manufacturer to keep training and maintenance costs low.

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Who are EasyJet’s biggest shareholders?

Shareholders

Name Equities %
Société Générale SA (Italy) 3.545 % 26,870,720 3.545 %
Artemis Investment Management LLP 3.332 % 25,260,537 3.332 %
Jupiter Asset Management Ltd. 2.900 % 21,979,933 2.900 %
Merrill Lynch International (Investment Management) 2.299 % 17,425,807 2.299 %
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