The no-frills Irish airline Ryanair is known for having affordable ticket prices and flying to many destinations, primarily throughout Europe.
What differentiates Ryanair?
Cheaper less congested secondary airports, fast turnaround times, unreserved seating, single aircraft fleet, scrapping onboard meals, no separate cargo facility, online purchase of tickets and going as far as charging for lavatories (they charged passengers £1 (about $1.40) to use the toilets) allowed Ryanair to offer …
What is Ryanair’s competitive advantage?
Low Operating Costs – Ryanair's operating costs are lowest among the any of European scheduled passenger airline. They maintain and reduce expenses through aircraft equipment costs, personnel productivity, customer service costs and airport access and handling costs.
Who is Ryanair’s target audience?
Ryanair's main target customers are people within Europe who mostly travel for private purpose, for example, who visit friends and relatives go on city-sightseeing trips. They are price-sensitive with a lower income level or other preferences and less willing to pay for the add-on services onboard.
What is unique about Ryanair?
What is Ryanair’s weakness?
Weaknesses. Customer service perception: Ryanair has faced criticism for its no-frills approach to customer service, which can sometimes be perceived as poor quality. This has led to negative publicity and customer dissatisfaction, potentially impacting the company's reputation and customer loyalty.
Do you get food on Ryanair flights?
We have a variety of meals and snacks available to purchase on board. Check out our Inflight Magazine with all the items you can buy on board. If you have a nut allergy, please let our Cabin Crew know when you board.
What is Ryanair’s slogan?
Ryanair, Europe's favourite low fares airline, today (1 April) launched its Europe-wide spring brand campaign, along with its new strapline “More Choice. Lower Fares. Great Care.”
Are there toilets on Ryanair flights?
We have 3 toilets onboard – 2 at the rear and 1 at the front of the aircraft. They are all equipped with a grip bar.