Unlike Ryanair and Wizz Air, who have both increased their market share of European air travel since 2019, easyJet's share has remained virtually unchanged at around 7.5%. This still makes it Europe's second biggest carrier, well ahead of Turkish Airlines, Lufthansa and Wizz Air.
What is the target market for easyJet?
Business travellersPopular European short haul airline with a low cost model. Recent successes make it a strong brand around the globe operating on a no frill culture maintaining a low price spreading satisfaction on every flight, (Trend, 2013) managing to target effectively Business travellers, Families and Leisure travellers.
Does easyJet operate in Europe?
EasyJet is thus a pan-European airline group with three airlines based in the UK, Austria and Switzerland (EasyJet UK, EasyJet Europe, and EasyJet Switzerland), all owned or part-owned by EasyJet plc, based in the UK and listed on the London Stock Exchange.
Who is easyJet’s biggest competitor?
Competitive rivalryeasyJet's competitors can be either direct or indirect. The direct competitors are the other low-cost companies that propose the same product with the same range of prices. The main ones are RyanAir and FlyBe.
Why is easyJet popular?
We use our cost advantage, operational efficiency and leading positions in primary airports to deliver low fares, seamlessly connecting Europe with the warmest welcome in the sky. easyJet is one of the largest airlines in the world, with 336 aircraft, operating 1,024 routes across 36 countries and 155 airports.
Who is EasyJet’s biggest competitor?
Competitive rivalryeasyJet's competitors can be either direct or indirect. The direct competitors are the other low-cost companies that propose the same product with the same range of prices. The main ones are RyanAir and FlyBe.
What makes EasyJet unique?
We are a low-cost European point-to-point airline. We use our cost advantage, operational efficiency and leading positions in primary airports to deliver low fares, seamlessly connecting Europe with the warmest welcome in the sky.
Is easyJet bigger than British Airways?
British Airways (BA) is the flag carrier airline of the United Kingdom. It is headquartered in London, England, near its main hub at Heathrow Airport. The airline is the second-largest UK-based carrier, based on fleet size and passengers carried, behind easyJet.
How does easyJet fit into the european market?
Is easyJet bigger than Ryanair?
Ryanair Group has 59% more aircraft than easyJetRyanair Group's total of 514 consists of 237 Boeing 737-800s, 32 737 MAX 8s, and one 737-700 for Ryanair DAC; eight 737-800s for Ryanair UK; 46 737-800s and 13 737-8200s for Buzz; 120 737-800s and 28 737-8200s for Malta Air; and 29 A320s for Lauda Europe.
Why is easyJet so successful?
As a 'low-cost' company, easyJet differs from traditional airlines by having very low fares. It seeks to keep costs low by eliminating the unnecessary costs and frills. The need to reduce costs is essential as a strategy to reach as many customers as possible.
Where is easyJet main hub?
London Gatwick AirportLondon Luton AirportMilan Malpensa AirportParis Charles de Gaulle AirportBristol AirportManchester AirporteasyJet/Hubs
Why is EasyJet so successful?
As a 'low-cost' company, easyJet differs from traditional airlines by having very low fares. It seeks to keep costs low by eliminating the unnecessary costs and frills. The need to reduce costs is essential as a strategy to reach as many customers as possible.
Is RyanAir bigger than EasyJet?
Ryanair Group has 514 aircraft, 59% more than easyJet. Both are much bigger than Europe's second tier independent LCCs, which are similar in size to the legacy groups' LCC subsidiaries. IAG has the biggest narrowbody LCC fleet of the legacy groups, followed by Lufthansa Group, but Air France-KLM's is growing fastest.
How does EasyJet have a competitive advantage?
Analyse Easy Jet's competitive strategyEasy jet is known as No-frills airlines, where airlines that have offer low fares but eliminate all unnecessary services Easy Jet offers a no frills service at low fares. EasyJet's generic strategy is a typical cost leadership strategy.
What makes EasyJet so successful?
EasyJet typifies the success of low cost carriersThe brand has grown to become synonymous with budget air travel, successfully implementing a yield management pricing model. This is a revenue management strategy companies use to manage demand for their products and services.
What is unique about easyJet?
We are a low-cost European point-to-point airline. We use our cost advantage, operational efficiency and leading positions in primary airports to deliver low fares, seamlessly connecting Europe with the warmest welcome in the sky.
What is EasyJet’s largest base?
It has 29 bases across Europe, the largest being Gatwick.